Choose useful places for customer videos on your website, from service pages to case studies and contact pages.

Match the story to the page

Use a customer story where it answers a question the visitor already has. A service page can show how a customer used that service. A case study page can explain a complete experience. A contact page may benefit from a short clip about what it was like to work with the team.

Make the video easy to understand

Add a clear title, a short summary, and captions. Explain who the customer is and why their experience is relevant. Give visitors control of playback. Keep the surrounding page useful for people who do not watch the video. A written summary can communicate the central point without sound.

Review the visitor's next step

Place a relevant action near the story, such as reading a full case study or contacting the team. Check that the video works on a phone and that it does not make the page difficult to use. Review viewing data alongside the page's wider performance. Views alone do not show whether the story helped a buyer.